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American Commodities in an Age of Empire by Mona Domash

By Mona Domash

it is a novel interpretation of the connection among consumerism, commercialism, and imperialism in the course of the first empire development period of the USA within the late nineteenth and early twentieth centuries. not like different empires in historical past, which have been commonly equipped on army energy, the 1st American empire was once basically a advertisement one, devoted to pushing items abroad and dominating overseas markets. whereas the yankee executive was once very important, it was once the nice capitalist enterprises of the USA – Heinz, Singer, McCormick, Kodak, usual Oil – that drove the imperial method, explicitly linking the acquisition of shopper items out of the country with 'civilization'. Their power message to America's searching for what you offer used to be, 'buy American items and subscribe to the march of progress'. Domosh additionally explores how the photographs of peoples in another country conveyed via items increased America's feel of itself within the world.

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